7 Tips for Social Media Marketing
New to social media marketing? Don’t fret. You are not alone! There are others who wish to embrace this strategy as part of their marketing strategy.
Create A Page For Your Company
You should know the difference between a personal page and a company page especially if you have chosen Facebook as your platform. You have to create a fan page solely dedicated to your business. Facebook has existing policies that may lead to the shutdown of your personal page if you start and continue to post about your company, so it’s important to adhere to the guidelines.
Use Pictures And Videos
It’s not that text isn’t important; it’s more about giving a face to your company. Your target audience needs to know that your company is run by real people. You can do that by uploading photos of your team or pictures and videos of your company events.
Engage With Your Audience
Apart from posting, it is also very important for you to engage with your audience. Respond to their questions or perhaps thank them for liking or sharing your post. Interaction plays an important role in building trust which is very important in a client and company relationship.
It is very important for you to post regularly. Not once a week, not once a month but on a more consistent basis, for example, every day at a specific time.
Use An Appropriate Fan Page Name Or Twitter Handle
Make sure that your fan page on Facebook or handle on twitter is as close to the name of your company as possible. This will prevent any confusion and also make it easier for your audience to search for you.
Repost Or Retweet
You should also repost other people’s posts or retweet other people’s tweets. Social media marketing is not limited to the company doing all the posting. Sharing other people’s content shows that you value their opinion. This stimulates an open line of communication and allows for mutual benefit in the long run.
Connect Your Blogs To Social Media
There are a lot of tools that you can use these days when it comes to connecting your blog posts to your chosen social media platform. By doing so, you are allowing your audience both potential and existing, easy access to your content.
Listen to your customer’s concerns. Social media can be a medium for your customers to use when voicing out complaints and suggestions. Listen to what your audience has to say. Address their queries and appreciate their suggestions.
VQ Training offers the City & Guilds Level 3 Diploma in Social Media for Business. This is an online course and is designed for individuals and businesses looking to develop their skills and knowledge of social media for business.