We were asked recently to hold a workshop and present to a local chamber of commerce. After the normal preamble we asked some questions; Who has a Facebook account? All but two raised their hands. Who uses Facebook and Twitter for their business? half raised their hands. Who uses social media advertising? One person raised their hand.
Social media sites have been offering advertising programmes for a while now. Sites like Facebook and LinkedIn provide business owners with the means to promote and reach targeted audiences on their sites. The programmes are becoming quite popular because of the results they’re able to deliver. Additionally, it’s a new way to reach your audience and may help you extend your advertising strategy beyond Google.
Why Social Media Advertising Works
In addition to the fact that millions of people access their Twitter, Facebook and LinkedIn accounts on a daily basis, they’re also accessing the sites on their mobile phone. That means that as an advertiser on one or more of these sites, you’re getting in front of your audience on a fairly consistent basis.
Unlike other advertising mediums, it’s new so it grabs their attention. Some types of advertising can begin to lose their potency when users become accustomed to them. Their eyes barely glance at the ad before they move on. Social media advertising is new and therefore it’s effective.
Social media also has the unique ability to market directly to highly targeted prospects. This is because Facebook and other social marketing sites allow you to segment your audience. You can create ads based on your prospect’s location, age and gender, interests, and connections. For example, you can advertise specifically to people who have joined a Facebook event. In some cases you can also find people who are similar to your best customers and create ads specifically for them.
Social media advertising is also generally less expensive than many other advertising opportunities and tactics. You reach more people and get more response from those people. Social media advertising also provides analytics, whereas some advertising methods do not provide this and make advertising efforts a guessing game.
Without analytics, you just don’t know if your ad worked or not. With any type of advertising for an internet business, analytics are essential and a clear-cut way to identify which ads are working and how well. You stay in control over your budget and your results.
City & Guilds Level 3 Diploma in Social Media for Business
Social media advertising can be a bit daunting at first which is why we deliver it as a unit on our City & Guilds Level 3 Diploma in Social Media for Business. In this unit individuals and businesses will learn about social media advertising, what it is and how to use it.
This course provides the skills and knowledge required to make social media a success for any business. It is online, can be studied at your pace and is packed with informative learning material. If you would like more information about the course then please contact us.
Our courses are accredited by City & Guilds.